The antidote to AI anxiety
You were never just what you think.
For a hundred years we built who we are at work on moving information. Now a machine does it faster, and it’s getting better every day. That’s why everyone’s on edge. The answer isn’t to talk anyone out of the fear. It’s a different conversation, one that recovers our deepest humanity for the next hundred years.
I bring that conversation to stages, I wrote the book on the human part, and each year I have it alongside eight companies.
What it sounds like
Nobody says “I’m scared.” They say this.
AI anxiety rarely looks like panic. It looks like bracing: one more tool, longer hours, proving you’re still needed. Underneath it is a question about who you are, not what you can do.
- “If it can do what I do, what am I for?”
- “I’ve been good at my job for twenty years. I don’t know what I’m good at now.”
- “I keep learning the new tools. It isn’t making me feel any safer.”
- “I don’t know who I am if I’m not the one with the answers.”
The antidote
Not another skill. A different conversation with yourself.
01
See what you’ve been standing on.
Most of us built our worth at work on how well we think: knowing things, analyzing, moving information. Seeing that clearly isn’t a crisis. It’s the start.
02
Rebuild on what’s human.
Feeling what’s true. Noticing what everyone else missed. Making something that didn’t exist yesterday. That was always the best of your work. Now it’s the ground to stand on.
03
Bring it into the room.
People who’ve had that conversation with themselves talk differently with everyone else: more directly, more kindly, with less to defend. That’s where a culture changes.
Speaking
A room that stops pretending it’s fine.AI: The Final Boss of Human Transformation, and the talks around it. Funny, personal and honest about why this feels so existential, and what’s on the other side.See the talks
Working together
A year of helping your people find their footing.On site when it counts, a same-day line in between, and AI brought in with care. Eight companies a year.How a year works
The approach
From thinking to becoming.What I believe about people, work and AI, the Accountability Dial, and the book it all started in.Read the approachWhy I’m not afraid of it
I built an AI. It made me more sure about people.
I run Ren, an AI coach built on the Good Authority approach. Building it showed me exactly where a machine helps and where it can’t. It can move information faster than any of us. It can’t feel what’s true for you, or make the thing only you would make.
So I’m not here to tell you AI is fine, or that it’s coming for you. I’m here for the part of you it can’t reach.
“I just want Jonathan’s voice in the room.”
Before AI made it urgent
I wrote the book on the human part.
Good Authority has sold more than 500,000 copies and is read by leaders at Apple, Amazon, TikTok, Strava and Fidelity. It’s the whole approach, start to finish.
“Good Authority is a complete framework for building the right culture. There are no holes in it. It’s the best business book I’ve ever read, and I’ve read a lot of them.”
“My two favorite books are the Bible and Good Authority.”
“Good Authority is a modern classic, and it will redefine what it means to be the boss.” — Seth Godin
Get in touch
Start a conversation.
A talk for a room that’s feeling it, a year with your company, or something else. No sales team: if it sounds like a fit, the first conversation is with me.
Tell me a little about what you have in mind.